Why is it called the Super Bowl? AFL's Lamar Hunt, child's toy sparked NFL championship name (2024)

Austin CurtrightUSA TODAY NETWORK

The world's most popular sporting event is here, as the San Francisco 49ers and and Kansas City Chiefs prepare to meet in the 2024 Super Bowl on Sunday, Feb. 11.

This year's Super Bowl is the 58th iteration in NFL history, and the first one to take place in Las Vegas. The game will be played at Allegiant Stadium, home of the Las Vegas Raiders.

The Chiefs, led by quarterback Patrick Mahomes, are aiming to become not only the first team to win back-to-back Super Bowls since New England in 2003-04, but also win their third Super Bowl in the last five seasons. Meanwhile, the 49ers — who defeated Detroit to clinch a Super Bowl berth — are looking for their first Super Bowl win since 1994.

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The NFL championship game has been called the Super Bowl since 1969, the third year of the annual championship game between the winner of the AFL and NFL professional football leagues, which later merged before the 1970 season to create what is now the NFL.

Why is the NFL championship called the Super Bowl? Here's why:

Why is it called the Super Bowl?

While the name seems pretty self-explanatory given the nature of the world's biggest football game, that wasn't always the case. Its origins are actually much less grandiose, and stem from a child's toy.

According to Michael MacCambridge's book, "America's Game," the Super Bowl's name stems from Lamar Hunt, the founder of the AFL. Ahead of the 1966 NFL season, Hunt — who also owned the Kansas City Chiefs — wrote a letter to then-NFL commissioner Pete Rozelle, inquiring whether his NFL champion would be willing to face the AFL champion after the former league's season had concluded.

Hunt had jokingly called the AFL-NFL Championship Game the Super Bowl, noting at the time that it was a name "which obviously can be improved upon." He later acknowledged that name likely popped in his head because his children had been playing with a "Super Ball" toy.

"If possible, I believe we should 'coin a phrase' for the Championship Game," Hunt reportedly wrote Rozelle, "I have kiddingly called it the 'Super Bowl,' which obviously can be improved upon."

Hunt's version of naming the Super Bowl is slightly different. In a 1986 op-ed for The New York Times titled, "Naming the Game," Hunt suggested the moniker was given almost on accident during a 1966 joint committee meeting as details were finalized for the postseason game.

"Then one day, the words flowed something like this: 'No, not those games — the one I mean is the final game — you know, the Super Bowl.'

In his telling, Hunt said the response to his name was "less than underwhelming," and that "we were really more interested in when the room service lunch would come." Still, he confirmed that the name's origin did in fact have its roots in a similarly named children's toy.

"I do not recall any predetermined thought relative to this rather unhistoric moment," Hunt wrote for the Times. "My own feeling is that it probably registered in my head because my daughter, Sharron, and my son, Lamar Jr., (ages 8 and 10) had a children's toy called a Super Ball and I probably interchanged the phonetics of 'bowl' and 'ball.'"

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Who won the first Super Bowl?

Technically, the first winner of the Super Bowl was the AFL's New York Jets, who — led by quarterback Joe Namath — shocked the heavily favored Baltimore Corts 17-6 in the 1969 championship game. (It was retroactively dubbed Super Bowl 3).

The first two championship games between the AFL and NFL in 1967 and 1968 were officially titled "The AFL-NFL World Championship Game," although the game already was being referenced by many as the "Super Bowl" — even before the game officially took on the moniker in 1969.

When is the Super Bowl in 2024?

The Super Bowl has been played on the second weekend of February since 2022, after the NFL extended the regular season another week. From 2004-21, the Super Bowl was played on the first weekend of the month.

This season, the Super Bowl kicks off at 6:30 p.m. ET on Sunday, Feb. 11, from Allegiant Stadium in Las Vegas.

Why is it called the Super Bowl? AFL's Lamar Hunt, child's toy sparked NFL championship name (2024)

FAQs

Why is it called the Super Bowl? AFL's Lamar Hunt, child's toy sparked NFL championship name? ›

The answer to the first question can be traced back to a kid's toy that was played with by Hunt's children during the mid '60s. One day, Hunt saw his kids playing with a Superball, a "mystery ball with 1,000 bounces" that was branded as "the greatest ball ever created."

How did Lamar Hunt come up with the name Super Bowl? ›

Hunt had jokingly called the AFL-NFL Championship Game the Super Bowl, noting at the time that it was a name "which obviously can be improved upon." He later acknowledged that name likely popped in his head because his children had been playing with a "Super Ball" toy.

Why is the NFL championship game called the Super Bowl? ›

However, it took a half-dozen more seasons for this idea to become a reality. In the mid-1960s, Lamar Hunt, owner of the AFL's Kansas City Chiefs, first used the term "Super Bowl" to refer to the AFL–NFL championship game in the merger meetings.

How did the Super Bowl trophy get its name? ›

The trophy is named after the legendary Vince Lombardi, who coached the Green Bay Packers to victory in the first two Super Bowls. It was presented for the first time in 1967 to Lombardi himself, though of course it was not yet named for him—that honor followed after his death in 1970.

Why is the trophy named after Lamar Hunt? ›

The AFC trophy was named after the Chiefs owner in the 1984 season to commemorate Hunt's contributions to the sport. That would have to wait until 2019 when the Chiefs beat the Tennessee Titans to get to their first Super Bowl since 1970.

How did they come up with the name Super Bowl? ›

The answer to the first question can be traced back to a kid's toy that was played with by Hunt's children during the mid '60s. One day, Hunt saw his kids playing with a Superball, a "mystery ball with 1,000 bounces" that was branded as "the greatest ball ever created."

What was the football championship called before the Super Bowl? ›

From 1966 to 1969, prior to the merger in 1970, the NFL and the AFL agreed to hold an undisputed Championship Game called the AFL-NFL World Championship Game (renamed the Super Bowl after 1968).

What are the 12 NFL teams who have never won the Super Bowl? ›

Twelve current NFL teams have never won a Super Bowl: Arizona Cardinals, Atlanta Falcons, Buffalo Bills, Carolina Panthers, Cincinnati Bengals, Cleveland Browns, Detroit Lions, Houston Texans, Jacksonville Jaguars, Los Angeles Chargers, Minnesota Vikings, and Tennessee Titans.

How much was the cheapest ticket to the Super Bowl in 2024? ›

The cheapest face-value tickets for this year's Super Bowl sold directly by the NFL were about $2,000. And that price was after fans, including season ticket holders, win the chance to fork over several grand to buy them via a lottery system.

Why can't they call it the Super Bowl? ›

That's because the National Football League (NFL) trademarked the phrase “Super Bowl” back in 1969.

Who owns the Super Bowl? ›

The term SUPER BOWL is a registered trademark owned by the National Football League.

What Super Bowl is 2024? ›

Super Bowl LVIII will be played at Allegiant Stadium in Las Vegas, NV on Sunday, February 11, 2024. Download the NFL OnePass app to stay up to date on all official Super Bowl events.

Who has the most Super Bowl rings? ›

Which players have the most Super Bowl wins overall? Tom Brady has won the most Super Bowls of any player in NFL history with seven. Brady won the 2002, 2004, 2005, 2015, 2017, and 2019 Super Bowls quarterbacking the New England Patriots, and the 2021 Super Bowl with the Tampa Bay Buccaneers.

What is Vince Lombardi's famous quote? ›

The Greatest Vince Lombardi Quotes

Perfection is not attainable, but if we chase perfection we can catch excellence.” “Winners never quit and quitters never win.” “The measure of who we are is what we do with what we have.” “Confidence is contagious.

What is the number one food eaten at Super Bowl parties? ›

1 In 7 Americans Order Take Out

"But what are people ordering for their Super Bowl watch parties?" is a question you may ask yourself because you're looking to create a game day menu. The three most popular Super Bowl dishes people order are pizza, chicken wings, and chips with dips.

Who called the first Super Bowl? ›

Super Bowl I
Hall of Famers
Cost of 30-second commercial$42,000 (Both CBS and NBC)
Radio in the United States
NetworkCBS Radio and NBC Radio
AnnouncersCBS: Jack Drees, Tom Hedrick NBC: Jim Simpson, George Ratterman
20 more rows

Which pro football legend never won a Super Bowl? ›

Dan Marino

It was an MVP year for Marino, who threw for then NFL records of 5,084 yards and 48 touchdowns. In that year's Super Bowl, Marino was part of one of the greatest big game quarterback matchups in history between himself and Joe Montana, who three years earlier led the 49ers to their first title.

Who are the 12 NFL franchises that have never won a Super Bowl? ›

Twelve current NFL teams have never won a Super Bowl: Arizona Cardinals, Atlanta Falcons, Buffalo Bills, Carolina Panthers, Cincinnati Bengals, Cleveland Browns, Detroit Lions, Houston Texans, Jacksonville Jaguars, Los Angeles Chargers, Minnesota Vikings, and Tennessee Titans.

Why is it called Super Bowl 58? ›

The NFL decided simply to label the Super Bowl not by the year but by the edition of the game. Per the team's media guide: The Roman numerals were adopted to clarify any confusion that may occur because the NFL championship game — the Super Bowl — is played in the year following a chronologically recorded season.

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