ASHLAND— Super Bowl spending on food, drinks, and other game day purchases is expected to reach a record$17.3 billion, or $86.04 per person, this year, accordingto the National Retail Federation(NRF).
In 2023, consumers spent $16.5 billion, and approximately 79% of that was spent on food and beverages, compared to 80% this year.
Dorothy Eads, a customer at Moser's Foods, said she bought snacks for the Super Bowl earlier in the week.
"Watch the prices," Eads said. "Be careful of what you buy because it may be more than you expect when you get to the checkout."
Of all the things people spend money on when preparing for the Super Bowl, including TVs and team merchandise, food and beverage make up the highest percentage of overall spending, according to the theNRF'sspending survey.
Bridget Canaday, co-owner of Word of Mouth Catering and Carryout, said her business has been making "Super Snacks" for customers for years.
Super Snacks include charcuterie trays, antipasta vegetables and cheese, pizza rolls, loose meat, puppy chow, and brownies.
When asked if she's seen an increase in the cost of her ingredients, Canaday said yes.
"Definitely supplies have gone up," Canaday said. "Things like cheese, meat of course, dairy and eggs."
She said one way she suggests to cut costs is to make charcuterie boards.
"It's extremely economical,"Canaday said.
Rachel Pounds, co-owner of Word of Mouth, said it's not too late for people to grab Super Snacks. The store will be open from 8 a.m. to 10 a.m. Saturday.
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FAQs
In all, spending on food, drinks, apparel, party decorations and other categories related to the Super Bowl is expected to reach $17.3 billion, according to the NRF. That's up about $1 billion from last year's game and breaks down to roughly $86 per person.
How much does the average person spend on the Super Bowl? ›
According to CBS News and a recent National Retail Federation survey, a record 200.5 million Americans plan to tune in to the Super Bowl this year. Those watching expect to spend an average of about $86.04, with an estimated national spend of $17.3 billion.
How much money per customer will be spent on the Super Bowl? ›
Spending on food, drinks, decorations, apparel and other goods could total $17.3 billion, the National Retail Federation says. The average American consumer will spend $86 on the Super Bowl this year, according to new reporting by the National Retail Federation.
How much money is expected to be brought into the hosting city as a result of Super Bowl Tourism 2024? ›
The city's Convention and Visitors Authority projects the total impact to be around $500 million, in addition to approximately $70 million in local and state tax revenue.
How will the Super Bowl affect the economy in Las Vegas? ›
Pre-event projections suggested the event would leave a net impact of $799 million, a figure that encompasses $515 million in spending by visitors plus the ripple effects of that spending across the economy. The spending impacts were projected to produce $62 million in state and local taxes.
How much is Usher getting paid for the Super Bowl halftime show in 2024? ›
Usher Is Not Getting Paid to Perform at the 2024 Super Bowl
Turns out, Usher is earning literally $0.00 for giving everyone a free 15-minute concert in the middle of a football game. But before you spiral in a rage, please note the NFL has a long and illustrious history of paying their halftime show artists nothing.
What is the average cost per seat for the Super Bowl? ›
How much is the average Super Bowl ticket price for 2024? As of Wednesday, the average price of tickets sold on StubHub was $8,600, down from about $9,300 on Monday. Last week, seats were going for more than $12,000 on Seat Geek. Average ticket prices are on par with the 2022 LA Super Bowl, StubHub said.
How much will Las Vegas make from the Super Bowl 2024? ›
From street vendors selling $40 T-shirts to resale brokers getting more than $30,000 a ticket for the best remaining seats, the Super Bowl between the San Francisco 49ers and the Kansas City Chiefs is estimated to draw 330,000 people to Las Vegas and pump as much as $700 million into the economy.
How much money is the Super Bowl expected to generate? ›
A reliable figure doesn't exist for how much money the Super Bowl actually makes each year, though most estimates range from a minimum of $300 million to a maximum of $1.3 billion depending on the source.
How much did Las Vegas make off the Super Bowl? ›
Nevada reported a 7.4% hold on the 2023 Super Bowl. About $153.1 million was bet, with the industry winning $11.2 million.
The U.S. Chamber estimates the Super Bowl will create at minimum an additional $215 million in spending for the Las Vegas economy from purchases of food, drinks, hotel rooms, and memorabilia by an estimated 150,000 visitors coming to town for the game.
What stadium is the Super Bowl 2024? ›
Super Bowl LVIII will be played at Allegiant Stadium in Las Vegas, NV on Sunday, February 11, 2024. Download the NFL OnePass app to stay up to date on all official Super Bowl events.
How much is a 30-second Super Bowl cost? ›
A 30-second spot to air during the 2024 Super Bowl costs $7 million : NPR. A 30-second spot to air during the 2024 Super Bowl costs $7 million It's the same price tag as last year, but over 200% more from 20 years ago.
How much money do you need to go to the Super Bowl? ›
Super Bowl 2024 Ticket Prices
They start at $6,500 from resale sites and resellers on Ticketmaster are selling tickets for well over $40,000 (before fees and taxes, mind you). Some fans in the past may have been able to save a little on tickets if they waited to purchase them as it got closer to the game.
How much money is spent on the Super Bowl in 2024? ›
In 2024, Super Bowl spending increased by 4.8% from 2023's numbers, to hit a record high of $17.3 billion. This translates to an average expenditure of $86.04 per household, up 0.8% from 2023.
