New Data Reveals What Americans Will Eat, Drink During The Super Bowl (2024)

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New Data Reveals What Americans Will Eat, Drink During The Super Bowl? ›

Retailers looking to make last minute adjustments to their assortments of food and beverage, Numerator figures revealed that 50% of those watching the Super Bowl will purchase soda to consume during the game, followed by beer (37%), spirits (22%), wine or champagne (22%), sparkling water (15%), juice (13%), hard ...

People chow down on more than 11.2 million pounds of potato chips on Super Bowl Sunday alone, followed closely by 8.2 million pounds of tortilla chips for all your guac and salsa needs and 4 million pounds of pretzels. Speaking of guacamole, folks will eat more than 8 million pounds of guac on the football holiday.

Beer, the best-seller: Beer positions itself as the preferred drink of consumers during the Super Bowl. From classics to more innovative options, the choices are as varied as the game will be exciting. It is the perfect choice to enjoy the intensity of the game.

Alcohol, especially beer, and the Super Bowl seem to go hand in hand. Binge drinking and overconsumption are common during the Super Bowl. It has been estimated that over 325 million gallons of beer are consumed on Super Bowl Sunday.

Every year, over 140,000 pounds of surplus Super Bowl food get trashed, so this recovery project is as much about awareness as anything.

Americans are planning on spending around $17.3 billion on the Super Bowl for things like food, beverages, apparel, and decorations, according to estimates from the National Retail Federation — up by nearly $1 billion from last year. And about 80% of that will be on food and drinks, per NRF.

Super Bowl week ranks #1 in terms of total snack sales for the entire year. The snack data compared buying stats from Super Bowl 2023 to stats from the prior year. Notably, the most significant sales spikes during Super Bowl week were in the categories of corn chips, tortilla chips, pretzels, and potato chips.

What are the top 5 Super Bowl party foods? ›

Green leafy vegetables: Green leafy vegetables such as spinach, kale, and beet greens are high in vitamins, magnesium, and potassium. They help maintain a healthy digestive tract. Berries: Berries are high in vitamins, minerals, fiber, and antioxidants.

At the past two Super Bowls, hot dogs ran from $8 to $12, but after a year where every figure involving cost hit all-time highs, the 2024 game day event is more than likely to top those numbers. Bookies.com is projecting Super Bowl LVIII hot dog prices to be somewhere in the realm of $12.75.

About Gatorade

Gatorade is the official sports drink of the NFL, NBA, WNBA, Major League Baseball, Major League Soccer, US Soccer, AVP and numerous professional, collegiate and amateur teams and events throughout the world. Gatorade is manufactured by PepsiCo Beverages and Foods, a division of PepsiCo.

Even if you do not use any NFL trademarks in promoting or holding your event, the very act of showing the game to a group of people could be a violation of the NFL's copyrights to every NFL game.

Pizza: Let's kick off with a slice of everyone's favorite game day food – pizza. Super Bowl Sunday sees a staggering increase in pizza orders. In fact, it's estimated that over 12 million pizzas are ordered on this day!

During the week of the Super Bowl, about 10% of Americans grill food, second to only the 4th of July. It is estimated that 14 billion hamburgers are made, while other options include hot dogs, steak, bratwurst, or grilled vegetables.

The Super Bowl is the second-biggest eating day of the year after Thanksgiving. Roughly 1.45 billion chicken wings are consumed during the Super Bowl. Wings aren't alone.

Americans to Eat 1.45 Billion Chicken Wings for the Big Game.