How much does a Super Bowl commercial cost in 2024? 30-second ad prices through history (2024)

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How much does a Super Bowl commercial cost in 2024? 30-second ad prices through history? ›

This year's crop of Super Bowl ads will feature dozens of top brands, from Anheuser-Busch's iconic Clydesdales to Uber Eats' spot featuring Jennifer Aniston and Victoria and David Beckham. If you answered that the cost of a 30-second ad this year is $7 million, you're right.

Super Bowl LV, 2021 – $5.5 milllion. Super Bowl LVI, 2022 – $6.5 million. Super Bowl LVII, 2023 – $7 million. Super Bowl LVIII, 2024 – $7 million.

A 30-second spot to air during the 2024 Super Bowl costs $7 million It's the same price tag as last year, but over 200% more from 20 years ago. What's changed in the ad space price tag?

Inflation adjustments are to December 2023 dollars using the consumer-price index. This year's Super Bowl continues its reign as the most expensive ad real estate on television. Brands are shelling out roughly $7 million for 30 seconds of ad time.

30-second TV ad costs can range from $1000 to $50,000 or more, depending on key factors like the platform, target market, audience size, complexity, talent, airtime, and TV ad placement and time slot.

According to recent reports, the average Super Bowl ticket price for the 2024 game is around $8,600 as of Wednesday, with the lowest-priced tickets running at $6,500 on Ticketmaster and a little over $8,000 on Stubhub.

Super Bowl LVIII will be played at Allegiant Stadium in Las Vegas, NV on Sunday, February 11, 2024. Download the NFL OnePass app to stay up to date on all official Super Bowl events. Things will look a little different at Allegiant Stadium for Super Bowl LVIII!

The TV ad world settled into the routine of 30-second ad spots in the early 1970s as inflation and other market changes cut ads down from a full minute, and the format has been holding strong ever since.

To put the number into perspective, commercials for the first Super Bowl in 1967 cost around $40,000 for 30 seconds (adjusted for inflation). The price topped $100,000 in 1974, $1 million in 1995 and reached $5 million by 2017.

What is the #1 Super Bowl ad of all time? ›

Named after the year it was released, the Ridley Scott directed “1984” commercial for Apple is legendary, and it introduced many people to Macintosh computers for the first time. #1: We go back to 1980. Coca-Cola's “Hey Kid, Catch” featured “Mean” Joe Greene of that year's Super Bowl-winning Pittsburgh Steelers.

The big game this year sees the return of the beloved Budweiser Clydesdales, and their faithful canine friend.

Here's why. The production surrounding the Super Bowl halftime show can cost millions of dollars and is arguably one of the biggest performances of the year for artists.

Check out our ad review here. With advertisers paying around $7 million for a 30-second unit on CBS, on par with the 2023 game on Fox, brands made some big swings with massive star power including appearances from Beyoncé, Ben Affleck and Christopher Walken.

A bit of history: According to Business Insider, ad spots for the first Super Bowl in 1967 cost $37,500 — that's about $349,634.50 in current dollars. To put that into perspective, it cost roughly $233,333 per-second for a Super Bowl ad slot in 2024.

For example, 30-second spots for Super Bowl XLII in 2008 cost $3 million; they were $5.5 million by 2020. Yet despite the increase in prices, the ads continue to sell, and sell fast. The last time Fox carried the game, SB LVII in 2023, it had reportedly sold 95% of its inventory by September.

NEW YORK – February 13, 2024 – An estimated 123.7 million viewers tuned in for Super Bowl LVIII on Sunday, February 11, according to average audience estimates from Nielsen. The broadcast averaged 120.3 million viewers on CBS alone, making it the largest audience for a single-network telecast to date.

LAS VEGAS — Usher brought a star-studded 13-minute spectacular to the Super Bowl halftime show stage on Sunday. And he did it for pretty much for free. That's right, for free. That's because the Super Bowl performers don't really get paid by the NFL to perform.