History - Krispy Kreme (2024)

Whether you grew up knowing about Krispy Kreme or have just tried one of our hot Original Glazed doughnuts for the first time, we thought you might be interested to learn a bit about of our long and rich history. You may not know that we’ve been around for more than 75 years!

History - Krispy Kreme (1)

History - Krispy Kreme (2)

1937

Krispy Kreme opened its doors on July 13, 1937

Vernon Rudolph bought a secret yeast raised doughnut recipe from a New Orleans French chef, rented a building in what is now historic Old Salem in Winston-Salem, North Carolina, and began selling its Krispy Kreme doughnuts on July 13, 1937 to local grocery stores. The delicious scents of cooking doughnuts drifted into the streets, and passersby stopped to ask if they could buy hot doughnuts. So he cut a hole in an outside wall and started selling Original Glazed doughnuts directly to customers on the sidewalk.

History - Krispy Kreme (3)

History - Krispy Kreme (4)

40‘s + 50’s

Improving the doughnut making process through innovations

By now there was a small chain of stores, mostly family owned. They all used the Kripsy Kreme recipe, but each store made its doughnuts from scratch. For Rudolph and Krispy Kreme, the results were always good, but not consistent enough. So Krispy Kreme built a mix plant and developed a distribution system that delivered the perfect dry doughnuts mix to each Krispy Kreme store. Then Rudolph and his equipment engineers invented and built Krispy Kreme’s own doughnut making equipment. From the 1950s on, they focused on improving
and automating the doughnut making process.

History - Krispy Kreme (5)

History - Krispy Kreme (6)

60’s + 70’s

Our stores are familiar gathering places for friends

During the 1960s, Krispy Kreme enjoyed steady growth throughout the southeast United States and began expanding outside of its traditional roots. The design of Krispy Kreme stores became consistent including the hallmark green tile roofs and heritage road signs. Vernon Rudolph, our founder, died in 1973, and growth slowed as the company was reorganized for sale to Beatrice Foods Company in 1976.

History - Krispy Kreme (7)

80’s + 90’s

The hot doughnut experience… everyone was talking about

In 1982, a small group of our early franchisees bought Krispy Kreme back from Beatrice Foods. A renewed focus on the hot doughnut experience became a priority for the company. They began to expand outside the southeast US and opened its first store in New York City in 1996. Soon afterward, in 1999, the first store in California opened and national expansion was well underway. When Krispy Kreme turned 60 years old in 1997, it was officially recognized as the 20th century American icon with a donation of company artifacts to the Smithsonian Institution’s National Museum of American History.

History - Krispy Kreme (8)

History - Krispy Kreme (9)

Today

Expansion, innovation, extending the Krispy Kreme experience

In April 2000, Krispy Kreme held an initial public offering of common stock. It opened the first international store in Canada just outside of Toronto in December 2001. The first stores outside North America opened in Sydney Australia
and in London, England in 2003. Since then, Krispy Kreme
has opened over 700 stores in Asia, Mexico, the Middle East, Puerto Rico, and Turkey. Our international expansion is continuing and in addition, we are working on new tasty products and we are very excited about our future. Stay
tuned for more innovative things to come.

History - Krispy Kreme (10)

History - Krispy Kreme (2024)

FAQs

What is the story behind Krispy Kreme? ›

Vernon Rudolph bought a secret yeast raised doughnut recipe from a New Orleans French chef, rented a building in what is now historic Old Salem in Winston-Salem, North Carolina, and began selling its Krispy Kreme doughnuts on July 13, 1937 to local grocery stores.

How did Krispy Kreme become successful? ›

Envisioning a potential business opportunity, Rudolph cut a hole in the wall of his bakery and began to sell the hot doughnuts directly to customers. As Krispy Kreme doughnuts' popularity grew in the 1940s and 1950s, Rudolph opened more stores across the Carolinas and other southeastern states.

Why did Krispy Kreme change its name? ›

Charlotte Roberts, head of marketing for the company, said: “The company re-brand is a strategic decision made in acknowledgement that our UK customers have struggled with the pronunciation of 'Kreme' (said 'cream') since our launch into the UK in 2003.

Where was the first Krispy Kreme location? ›

What was the downfall of Krispy Kreme? ›

It was very difficult for franchisees to control operating costs and sell enough donuts to account for the cost of the store. In addition, franchisees were required to open multiple factory stores. To make matters worse, the stores were being placed too close together which flooded the market with Krispy Kreme donuts.

What are some interesting facts about Krispy Kreme? ›

11 Things You Didn't Know About Krispy Kreme
  • Krispy Kreme has been making donuts for almost 80 years. ...
  • The Original Glazed are the top sellers. ...
  • The recipe is a Southern secret. ...
  • The donuts taste best at a very specific temperature. ...
  • Krispy Kreme is big on coffee, too. ...
  • The lines can get insane.
May 11, 2016

Who made Krispy Kreme famous? ›

The story of Krispy Kreme is the story of one man: Vernon Rudolph. Vernon Rudolph opened his first Krispy Kreme shop in the 1930s and from there built a corporation which he led until his death in the early 1970s.

Who owns Krispy Kreme Donuts now? ›

JAB Holding Company is the privately-held parent company of foodservice concepts Bagel Brands, Caribou Coffee, Einstein Noah Restaurant Group, Espresso House, Krispy Kreme Doughnuts, Panera Bread, Peet's Coffee and Pret a Manger. It also owns Keurig and Dr.

What is Krispy Kreme best seller? ›

Best Selling Doughnuts
  • Blissfully Biscoff® and Original Glazed Double Dozen. ...
  • Blissfully Biscoff® and Favourites Double Dozen. ...
  • Blissfully Biscoff® Double Dozen. ...
  • Blissfully Biscoff® Dozen. ...
  • Father's Day 6 pack. ...
  • Half and Half Birthday Dozen. ...
  • Zodiac Birthday Dozen (Gemini) ...
  • Zodiac Birthday Dozen (Cancer)

Who is Krispy Kreme biggest competitor? ›

Krispy Kreme competitors include Starbucks, Raising Cane's, McDonald's, Dunkin' and Sonic Drive-In. Krispy Kreme ranks 3rd in Product Quality Score on Comparably vs its competitors.

What is the secret ingredient in Krispy Kreme donuts? ›

The secret to Krispy Kreme doughnuts is of course the sweet glaze, and this is achieved by bathing the doughnuts in a glaze of icing sugar, vanilla extract and milk, for a thicker glaze increase the quantity of icing sugar by a few spoons.

Why did Krispy Kreme leave Texas? ›

Krispy Kreme's exit comes as part of a legal settlement between the doughnut chain and Lone Star. Lone Star had sued the North Carolina company, claiming it pressured Lone Star to open new stores and threatened to declare a default if it refused, according to court documents.

What does the white light at Krispy Kreme mean? ›

Original Glazed® Doughnut

When we turn the light on, it means that our delicious Original Glazed® Doughnuts are available right at that very moment! So when you see the Hot Light on, stop in and get some hot Original Glazed® doughnuts. "I know it's going to be a good day when it starts with Krispy Kreme doughnuts."

What state has the most Krispy Kreme donuts? ›

Krispy Kreme by State 2024
  • California. Krispy Kreme is a popular chain that holds over 370 locations in forty-one states. California holds the honor of having the most Krispy Kreme stores in America. ...
  • Florida. Florida holds the second-most number of stores, holding 33 - just two more than the next contender, Georgia. ...
  • Maine.

What happened to Krispy Kreme in 2004 and 2005? ›

The company's problems date back to May 2004. At that time, Livengood blamed the low-carb Atkins diet for the company's first-ever miss in its quarterly earnings and its first loss as a public company. Blaming a diet for poor profits seemed a stretch, and that led to some head scratching among analysts.

Does Krispy Kreme support Palestine? ›

US doughnut chain Krispy Kreme has been involved in a humanitarian fundraiser for Palestinians in Gaza, putting itself on the same side as millions of protesters around the world. This might sound unsurprising in an era when global brands regularly align with popular causes, but virtually none has wanted to touch Gaza.

Who are the kids who own Krispy Kreme? ›

Sandy and Carver Rudolph, sons of the doughnut chain founder, spoke the Rotary Club of Rowan County on Thursday morning at the Trinity Oaks retirement community. The Rudolph brothers each detailed the history of Krispy Kreme and its origins in Winston-Salem.

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