Americans expected to spend a record $17.3 billion on 2024 Super Bowl (2024)

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Americans expected to spend a record $17.3 billion on 2024 Super Bowl? ›

Those watching expect to spend an average of about $86.04, with an estimated national spend of $17.3 billion. Of this projected spend, 80% will be on food and beverages, followed by team apparel, TVs, decorations and furniture. Incredibly, this figure is approximately $1 billion more than last year.

Americans expected to spend a record $17.3 billion on 2024 Super Bowl - CBS News.

NEW YORK – February 13, 2024 – An estimated 123.7 million viewers tuned in for Super Bowl LVIII on Sunday, February 11, according to average audience estimates from Nielsen.

Whatever your reason for hosting a Super Bowl party, it'll cost you. Americans will spend a projected $17.3 billion to eat, drink and cheer their way through Sunday's NFL championship between the San Francisco 49ers and the Kansas City Chiefs, according to the National Retail Federation.

The Super Bowl is expected to generate a gross economic impact of $1.1 billion for the Las Vegas economy. That includes a projected 150,000 visitors who are forecast to spend $215 million on food and beverages, hotels, Super Bowl merch, and more.

Super Bowl LV, 2021 – $5.5 milllion. Super Bowl LVI, 2022 – $6.5 million. Super Bowl LVII, 2023 – $7 million. Super Bowl LVIII, 2024 – $7 million.

In 2020, the last pre-pandemic Super Bowl, people spent a total of $17.2 billion. However, when inflation is taken into account, 2020's total is about $20.5 billion, Statista wrote.

The Chiefs are right on the 49ers' heels with the second-best 2024 Super Bowl odds at (+650). Following the top two are the Baltimore Ravens (+900), Buffalo Bills (+1000), and Detroit Lions (+1200). A full list of the 2024 Super Bowl odds can be found below courtesy of DraftKings Sportsbook.

Super Bowl LVIII will be played at Allegiant Stadium in Las Vegas, NV on Sunday, February 11, 2024. Download the NFL OnePass app to stay up to date on all official Super Bowl events. Things will look a little different at Allegiant Stadium for Super Bowl LVIII!

The 2024 Super Bowl halftime show, which starred Usher, attracted an audience of over 129 million viewers.

How much does a beer cost at the Super Bowl 2024? ›

According to LADbible, a slice of pizza will cost you $13.99 and a beer $13.99 to $17.99, depending on if your preference is a domestic draft or premium can.

At the past two Super Bowls, hot dogs ran from $8 to $12, but after a year where every figure involving cost hit all-time highs, the 2024 game day event is more than likely to top those numbers. Bookies.com is projecting Super Bowl LVIII hot dog prices to be somewhere in the realm of $12.75.

Tickets for the 2024 Super Bowl are typically sold directly by the NFL, unlike regular season seats, which are sold through their official retail partner, Ticketmaster.

From street vendors selling $40 T-shirts to resale brokers getting more than $30,000 a ticket for the best remaining seats, the Super Bowl between the San Francisco 49ers and the Kansas City Chiefs is estimated to draw 330,000 people to Las Vegas and pump as much as $700 million into the economy.

Usher Is Not Getting Paid to Perform at the 2024 Super Bowl

Turns out, Usher is earning literally $0.00 for giving everyone a free 15-minute concert in the middle of a football game. But before you spiral in a rage, please note the NFL has a long and illustrious history of paying their halftime show artists nothing.

Super Bowl spending: 2024

In 2024, Super Bowl spending increased by 4.8% from 2023's numbers, to hit a record high of $17.3 billion. This translates to an average expenditure of $86.04 per household, up 0.8% from 2023.

The most affordable entry ticket for the upcoming Super Bowl at Allegiant Stadium is presently priced at $5,477, while the average cost of tickets already purchased for Super Bowl LVIII stands at approximately $9,300, CBS reported quoting StubHub.

Attendees pay thousands of dollars for tickets, while companies pay millions for 30-second commercial spots. A reliable figure doesn't exist for how much money the Super Bowl actually makes each year, though most estimates range from a minimum of $300 million to a maximum of $1.3 billion depending on the source.

Hotel guests in Las Vegas during Super Bowl 2024 paid the highest room rates in continental U.S. history, according to an analysis by CoStar's STR. The average daily rate on Saturday and Sunday during Super Bowl weekend in Las Vegas was $758 and $808, respectively.

How much is the average Super Bowl ticket price for 2024? As of Wednesday, the average price of tickets sold on StubHub was $8,600, down from about $9,300 on Monday. Last week, seats were going for more than $12,000 on Seat Geek. Average ticket prices are on par with the 2022 LA Super Bowl, StubHub said.