America's favorite Super Bowl snacks, according to Instacart data (2024)

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America's favorite Super Bowl snacks, according to Instacart data? ›

Tortilla chips cinched the coveted No. 1 spot, while the top five were rounded out with cola, cheese blend, salsa and pretzels, respectively. The top 20 categories were established by finding foods that were in the highest share of carts during the week ending Feb. 12, 2023, compared to the rest of the year.

Tortilla chips took the top spot for the No. 1 must-have snack during a game day party, followed by cola, cheese dips and salsas.

"But what are people ordering for their Super Bowl watch parties?" is a question you may ask yourself because you're looking to create a game day menu. The three most popular Super Bowl dishes people order are pizza, chicken wings, and chips with dips.

#1- Wings. According to the National Chicken Council, 1.45 billion chicken wings are expected to be consumed for Super Bowl Sunday. They're an easy, shareable food item that comes in many different options, such as garlic parmesan, lemon pepper, cajun, and many many more.

Super Bowl week ranks #1 in terms of total snack sales for the entire year. The snack data compared buying stats from Super Bowl 2023 to stats from the prior year. Notably, the most significant sales spikes during Super Bowl week were in the categories of corn chips, tortilla chips, pretzels, and potato chips.

Chips and classic game day favorites top the Super Bowl food shopping list with 75% of Super Bowl watchers planning to buy chips, followed by dips / salsa / guacamole (67%), pizza (47%), chicken wings (42%), and nachos (22%), Numerator figures show.

Rice Krispies Treats Are America's Most Popular Snack

Rice Krispies Treats. The study showcased which snacks were most sought after in each given state. Rice Krispies Treats took the lead as the go-to in 18 northern states spanning both coasts, beating the likes of other big-name contenders, such as Lay's and Cheetos.

Super Bowl LVIII is the most-watched program ever, averaging 123.4 million viewers across all platforms, up +7% versus last year's Super Bowl which was the previous record (115.1 million).

Which halftime show had the most viewers? ›

With 121 million viewers, Rihanna's 2023 performance during Super Bowl LVII is the most-watched halftime show in history.

The food-in-bowls trend started on Instagram in 2016, and according to The Wall Street Journal, the trend is still going strong and seems less like a “fleeting fashion” and more like a “lasting manner.” So, feel free to get rid of any plates, because this trend isn't going anywhere.

The commercial impact of the Super Bowl

According to estimates in the United States, approximately 75% of fans opt for beer on game day, generating an estimated consumption of 1.23 billion liters or 325 million gallons, according to reports from the Dallas News portal.

Check out the classic game day foods like easy queso dip and pigs in a blanket. Or opt for some of the salty snacks ahead like pepperoni pizza rolls, air fryer mozzarella sticks, and a jalapeño popper cheese ball in the shape of a football.

The NFL-SMRI team reported that the average income of Super Bowl attendees is more than twice that of the average visitor to South Florida during the peak tourist months of January and February ($144,500 compared to $40,000-$80,000), and they spend up to four times as much as the average visitor to South Florida ($ ...

According to recent reports, the average Super Bowl ticket price for the 2024 game is around $8,600 as of Wednesday, with the lowest-priced tickets running at $6,500 on Ticketmaster and a little over $8,000 on Stubhub.

Rihanna. Rihanna performs during Apple Music Super Bowl LVII Halftime Show at State Farm Stadium on Feb. 12, 2023 in Glendale, Arizona. With 121 million viewers, Rihanna's 2023 performance during Super Bowl LVII is the most-watched halftime show in history.